As Sterling knows after his time bass fishing with Big K Outfitters, salmon fishing with Noah's Wilderness Adventures, and commercial halibut fishing on the F/V Alice Faye, this is a sport that takes stamina, dedication, patience and skill. You may not always catch as much as you want, but you will always come away with some awesome stories to tell. Our On Location gear and swag is the perfect way to let everyone know that you are a fishing rock star. It’s also great at helping keep you comfy, hydrated, and supplied with snacks during your battle of wits between human and fish. Dogmatix reminds you to always bring your furry friend along during those dog-friendly fishing outings.